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PrecisionDemand Acquired By AOL's Adap.tv

Seattle-based PrecisionDemand, which develops tools around helping companies measure their TV advertising, has been acquired by AOL, via AOL's Adap.tv unit. Financial terms of the buy were not disclosed. AOL said it will use PrecisionDemand to bolster the advanced TV targeting, attribution and optimization technology available through Adap.tv's programmic buying and selling platform.


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