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Red Ventures Buys Bankrate For $1.4 Billion

Red Ventures, a marketing firm which has offices in Seattle, but is based in North Carolina, has acquired online personal finance publisher Bankrate, in a deal worth $1.4 billion. Red Ventures said it would pay $14.00 per share in cash for Bankrate, which is based in New York. Red Ventures said the buy will help it deepen its presence in the financial services industry. Red Ventures is also the owner of Seattle's Soda, the operator of Reviews.com, Freshome, and The Simple Dollar, which it acquired in October of last year.


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