ShopIgniter Updates Social Media Marketing Product

Portland-based ShopIgniter, which develops software to help brands promote and sell their products online, said yesterday that it has launched a new version of its flagship product. The company said the new product, Igniter 4.0, includes features to help create engaging posts on Facebook, Twitter and Pinterest; campaign management tools for social sites and the web; email collection and conversion tools; plus analytics tools to measure those campaigns. ShopIgniter is venture backed by Trinity Ventures and Madrona Venture Group.