Wednesday, August 7, 2013

Simply Measured Ties With Tumblr

Seattle-based Simply Measured, the provider of social media analytics software, has scored a big win today, announcing a deal with photo blogging site Tumblr. According to the two, Tumblr is partnering with Simply Measured to add enterprise-level analytics for marketers. Financial details of the deal were not announced. The two said the link will allow marketers to analyze engagement, benchmark against competitors, and measure performance against other social networks.