Tuesday, February 23, 2010

Mpire Adds API

Seattle-based Mpire, a provider of technology for verifying and optimizing Internet ad placement, said today that it has rolled out a series of application programming interfaces (APIs) that it says will help other integrate its technology with other platforms. The firm--which is backed by Draper Fisher Jurvetson and Ignition Partners--said that its new APIs will allow existing technology platforms, ad agencies, networks, exchanges, ad servers, and other integrate the company's campaign data and tools into their systems. Mpire's tools allow advertisers to see which sites their ads are placing on, the geography and demographics or users, and well as other analytics.