Wednesday, June 1, 2011

Hipcricket Wins Texas Motor Speedway

Kirkland-based Hipcricket, the provider of mobile marketing and advertising services, reported today that it has scored a win with Speedway Motorsports, the operator of the Texas Motor Speedway. The firm said it has been chosen to power personalized mobile marketing campaigns to attract new fans for the speedway. Financial details of the win were not disclosed. The two said they will launch with a NASCAR/INDYCAR event in June.