Thursday, May 10, 2012

Blue Nile Plans Credit Card

Seattle-based BlueNile, the online jewelry retailer, is planning to offer up a new branded credit card, according to credit card and loyalty marketing firm Alliance Data. Alliance Data said it is in a multi-year agreement to manage the private label credit card program for Blue Nile, which will include special financing options and no annual card fee. Blue Nile said in a statement that it is looking to "turn our engagement ring shoppers into Blue Nile customers for life."