Monday, October 30, 2017

REI Skipping Black Friday Again With #OptOutside

Seattle-based REI is again skipping the busiest shopping day of the year--Black Friday--and is instead encouraging its members to go explore the great outdoors. REI has reprised its #OptOutside campaign, where it encourages its customers, employees, and others to explore nature and the outdoors instead of going shopping. This is the third year that REI has decided to buck the trend of nonstop shopping during the holidays. REI said this year, it is offering up an online search engine to help its customers find locations and activities outside as an alternative to the November 24th rush.