Wednesday, February 23, 2011

Classmates Becomes MemoryLane.com

Seattle-based ClassMates Online, the unit of United Online which provided a way for people to connect with high school classmates, has transformed itself into MemoryLane.com, a website focused on nostalgic content, United Onlines announced Wednesday. Classmates had faced stiff competition with the rise of free social networking sites, which have supplanted Classmates' goal of helping users to connect with old friends and classmates. According to United Online, MemoryLane.com will provide things such as vintage magazines, historic newsreels, classic sports highlights, movie trailers, song samples and cover art from memorable albums, photos, and digitized high school yearbooks to users.