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SureID Aims At Kids' Sports Market

What does the technology behind driver's licenses and military identity cards have to do with kids sports? A lot, if Hillsboro-based SureID has its way. According to SureID, it is applying its universal identity cards and services--which it uses for the military--for creating ID cards and providing background screening on coaches and volunteers of youth sports organizations. According to SureID, its has created a solution which brings its identity technology and background screening to sports organizations, which results in a tamper-proof identification card and a mobile app that parents can use to verify the credentials of those coaches; the service costs $19.95 per coach or volunteer, plus $4.95 per month for its recurring services.


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