Friday, November 30, 2012
Google Targets Amazon With BufferBox Buy
Google appears to be getting set to go head to head against Amazon.com, after it acquired BufferBox, a provider of temporary lockers for receiving e-commerce. BufferBox, which is based in Canada, provides temporary lockers, which provide a temporary delivery location almost identical to Amazon's Lockers service. Financial terms of the deal were not announced, however, a number of reports peg the acquisition at around $17M. BufferBox's service lets users receive deliveries from e-commerce companies at public locations, reducing issues with nondelivery that are particularly prevalent with apartment-dwellers and urban users.