Friday, February 27, 2009

Rentrak Gets Win With NBC

Portland, Oregon-based Rentrak is reporting today that the firm has inked an agreement with NBC Uniersal, to collect, process, audit, and report on purchases of television content downloaded via the Internet. Financial impact of the win was not disclosed. Rentrak said that NBC will use its Digital Download Essentials service, to track theatrical, digital, mobile, home entertainment and video on demand (VOD) platforms.