Monday, June 1, 2009

Rentrak Launches New Video Game Tracking Service

Portland-based Rentrak reports this morning that the firm has launched a new service to track the advertising of videogames. According to Rentrak, its new service, Ad Monitor for Video Games, is an interactive database of advertising circulars from major retailers. The firm said the new service will provide automated tracking of the "brand space". Pricing and other details of the new service were not disclosed.