Tuesday, June 26, 2007

WebTrends Partners With Belgian Interactive Firm

Portland, Oregon-based web analytics provider WebTrends Inc. said today that it has expanded a strategic global partnership it has with OX2, a Belgian interactive agency. WebTrends said that the two will combine WebTrends optimization technology with OX2's strategic consulting. WebTrends Dynamic Search is a software product which is used to optimize keywords, ad networks, and landing pages for advertising campaigns. OX2 is a provider of web analytics consulting, and marketing strategy services.