Tuesday, February 8, 2011

Microsoft Signs Universal Pictures For Tag

Redmond-based Microsoft announced today that Universal Pictures has adopted the firm's Microsoft Tag technology, Microsoft's version of the QR code, the 3D barcode. Microsoft said Universal is using the Microsoft Tag to promote the film "Bridesmaids" from Judd Apatow and Paul Feig. Microsoft said the deal will allow smartphone users to interact with full-page ads in magazines such as Cosopolitan, InStyle, People, StyleWatch, and US Weekly. Smartphone users have to use Microsoft's free Tag Reader app to access to the content. Microsoft is pitting its Microsoft Tag technology against the QR Code, which is an open industry standard, originally created in Japan.