Monday, May 21, 2012

Digimarc Powers House Beautiful Link To Pinterest

Beaverton, Oregon-based Digimarc, the developer of digital watermarking technology, said today that it is powering the latest issue of House Beautiful, allowing readers of that magazine to pin images directly from the magazine to Pinterest. Digimarc did not say how much the deal was worth to the company. House Beautiful is using Digimarc's watermarking technology to allow posting seven images in House Beautiful's latest issue, using a mobile iPhone or Android app. Digimarc is providing its technology as an alternative to QR codes, the barcodes starting to be adopted by marketers to connect mobile users to their sites. Digimarc's own technology does not use QR codes, instead embedding its code innocuously into an image.