Monday, July 29, 2013

Amazon Lowers Book Prices As Pricing Battle Breaks Out

Amazon.com has long been the king of the hill when it comes to selling physical books on the Internet--and it looks like it intends to keep it that way, cutting its prices drastically in a pricing battle. The cuts come as fellow e-commerce firm Overstock.com said last week that it would be cutting all of its book prices to undercut Amazon.com by 10%. That declaration has led Amazon to broadly lower book prices on its hardcover bestsellers, to prices unseen on Amazon.com.