Monday, October 29, 2007

SinglePoint Signs NBC Universal

Bellevue, Washington-based SinglePoint said this morning that it has been selected by NBC Universal, in a deal which the firm said is one of the biggest mobile marketing initiatives ever conducted by a media company. SinglePoint said that it will manage and executive multiple media campaigns for NBC, including mobile voting, sweepstakes, contests, and other services. Financial details of the win were not released. SinglePoint said the deals include interactive messaging events on NBC, CNBC, MSNBC, Bravo, Telemundo, USA, NBC Sports, NBC News, iVillage, and Universal theme parks.