Monday, January 14, 2008

thePlatform to Provide Content for ExerciseTV

Seattle-based thePlatform, a publisher of broadband video for content providers and other media outlets, revealed Monday that it has inked a deal with ExerciseTV, an on-demand network dedicated to fitness, sports training and motivational programming. According to thePlatform, it will increase the content on ExerciseTV's fitness-oriented Web site, www.exercisetv.tv, by providing free Web video workouts, clips and download-to-own fitness titles. The financial impact of the deal was not disclosed. First airing in January 2006, ExerciseTV is currently available to more than 23 million homes in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications. thePlatform is a ComCast subsidiary.