Monday, May 16, 2016

Wal-Mart Takes Direct Aim At Amazon.com

Can retail giant Wal-Mart compete against Amazon.com, as the tide shifts towards online retailers? Wal-Mart has just launched an effort to provide free, two-day shipping to its customers, in direct response to customers turning towards Amazon.com. The effort not only includes free day shipping, but an effort to retool Wal-Mart's famed logistics supply chain to better deliver products to online customers. The battle should be interesting, as Wal-Mart grew into a retail giant by trouncing small, retail businesses across the country with its better pricing power and logistics chain, very similarly to how Amazon.com has conquered the business of many, small retail businesses through its own pricing power and shipping and fulfillment center infrastructure.